So
you’ve discovered the world of Twitter, full of blue birds and enlightening
messages of 140 characters or less. I am going to assume that you aren’t
completely new to Twitter and that you have at least foothold in the arena of
Twitter and go ahead and just give you some tips to create and maintain a
professional presence on Twitter.
First
and foremost before anything else Twitter is just another extension to your
online persona, and as such it should be monitored as far as content goes. We
all know that what goes on the Internet stays on the Internet for the whole
world to see.
Your Avatar
Make
sure your photo is professional and up to date. It’s the first thing people look
at on any kind of online account. As far as your bio goes, Twitter only gives
you 160 characters to write it, so make them count. You don’t need to add any
unnecessary fluff.
Your Thoughts
One
of the things that stumped me when I first started to use Twitter was that I
wasn’t sure what to tweet about. You should primarily tweet about things
relating to your profession, or
at least are ‘on topic.’ You don’t have to tweet about every little detail of
your life on Twitter. This may sound harsh, but no one really cares. Google
Alerts is a great resource to stay up to date on topics relating to your
profession and to give inspirations to your tweets.
Your Connections
Twitter
is a wonderful marketing and networking tool. It is so easy to find anyone on
there and just to follow them. But to really establish a relationship you need
to go beyond just following them. Like any relationship, it’s a give and take.
Lend your expertise and knowledge to them just as they do to you. Share things
that you find interesting that they may enjoy as well. And if they share things
that you like, retweet them.
Twitter
is great to get the ball rolling to establish those relationships and network
yourself to new people, or even future employers. But you should take those relationships
beyond Twitter. It is a great place to start. Just remember to keep it
professional.